
About Us
At ProActiveAPM.com, we are dedicated to advancing the field of Asset Performance Management through authoritative and practical insights. Our founder, Jonathan Bywater, brings years of experience and expertise to the table, crafting a series of books and technical resources designed to address the challenges and opportunities in asset and product management in a changing world.
Our mission is to provide valuable resources that empower professionals to enhance asset reliability and performance and stay ahead of the competition by embracing emerging technologies for optimum business performance.
Our Specializations
Asset Performance Management
We specialize in developing and optimizing Asset Performance Management (APM) strategies to enhance operational efficiency. Our technical consultancy provides expert guidance on implementing APM solutions, improving asset reliability, and integrating advanced monitoring technologies to drive performance and reduce downtime.
Product Management
Our product management services cover all aspects of product development, from team mentorship and feature design to scrum/agile methodologies and backlog management. We focus on creating effective product strategies and efficient workflows to deliver high-quality products and drive market success.
Product Line Management
We offer comprehensive solutions for Product Line Management, including strategic alignment and market positioning. Our expertise helps businesses optimize their product portfolios, enhance competitive advantage, and achieve growth by leveraging data-driven insights and market trends.
Project Management
Our project management services ensure successful project execution through meticulous planning, execution, and monitoring. We apply best practices to manage resources, timelines, and risks effectively, delivering projects on time and within budget while meeting client expectations.
Technical Consultancy
Our technical consultancy provides expert advice on implementing and optimizing complex systems and technologies. We offer solutions tailored to your specific needs, addressing challenges and driving innovation to enhance your technical capabilities and achieve business objectives.
Training Programs
Our training programs cover agile implementation and lean methodologies, equipping teams with the skills and knowledge to excel in dynamic environments. We provide hands-on training to foster effective practices, streamline processes, and drive continuous improvement in your organization.
Our Credentials

With over 10 years of experience in product and software technical management, we excel in deploying agile development methodologies to drive innovation and efficiency. Our expertise encompasses Asset Performance Management (APM) features and workflows, condition-based maintenance, reliability engineering, and prognostics. We are adept at designing and implementing strategies that optimize asset performance and ensure reliability. Our deep industry knowledge and hands-on experience enable us to deliver tailored solutions that enhance operational excellence and support sustainable growth.
Services and Products
Our knowledge and expertise is offered to customers in three main forms:

Technical Consultancy
Consultancy services focused on our fields of expertise in Project Management, Product Management, Agile Product Development and Technical Insights.

Study Papers
Topical study papers on demand and for download. Specialist topics include Asset Performance Management, Machine Learning, Prognostics, Condition Based Maintenance and Artificial Intelligence in Industrial Applications.

Books
​ProActive APM will be releasing a series of books in 2025 written to support managers and entrepreneurs in applying the most up to date and tech savvy processes and practices to exploit technological advances and emerging trends in manufacturing. Topics will include AI in Business, Agile Product Development, Technology Change Management, Exploiting Trends for Change in Business.
Client Testimonials
"The team’s expertise in Asset Performance Management was transformative for our operations. Their strategic development and technical consultancy not only optimized our asset workflows but also significantly reduced downtime. Their approach was thorough, data-driven, and tailored to our specific needs, resulting in improved reliability and efficiency. We highly recommend their services for any organization looking to enhance their asset management practices." — Sarah J., Operations Director
Sarah J., Operations Director
"Working with this team on product management has been a game-changer for our development processes. Their guidance on feature design, agile methodologies, and backlog management has streamlined our workflows and boosted our team’s productivity. Their mentorship has been invaluable in guiding our product development from concept to market success. Their expertise is second to none." —
James T., Product Manager
"The insights provided on product line management were incredibly beneficial. Their strategic alignment and market positioning expertise helped us optimize our product portfolio and gain a competitive edge. Their approach was data-driven and focused on growth, which has been instrumental in achieving our business goals. We appreciate their comprehensive and effective solutions."
Emily R., VP of Marketing